Founded by a progressive young couple who believe luxury products should not cost our humanity
Nerav and Nirali founded Ahimsa London after seeing a gap in the market. Ahimsa London has one of the largest collections of lab-made diamond jewellery. All jewellery is made in the UK using expert craftsmanship.
Their Story …
It all began in Summer 2013 when love blossomed between Nerav and Nirali, founders of Ahimsa London.
A conversation about engagement and the perfect ring turned into a life-changing moment. Nirali was so shocked when Nerav told her that he would never buy her a diamond or a box of chocolates. At first, she thought he was joking, I mean who says that on the second date? Diamonds and chocolates are a girl’s best friend! So she asked him why, whilst at the same time thinking what is wrong with this guy? Does he not know women at all?! However, when he enlightened her it was a real eye-opener.
Initially, Nirali didn’t want to believe that what he was saying was true, so she started to do her own research and learnt about the horrors of the diamond mining trade, the wars it had funded and the millions of lives that have been affected. There and then, she knew she couldn’t bear the thought of wearing a diamond ring on my finger. As their relationship grew they looked into alternatives and came across lab created diamonds. However, it was to their dismay that these were not easily available and were associated with companies who primarily sold mined diamonds.
After 2 years of research and development, they decided to create our own ethical brand and Ahimsa London was born.